highkey consulting
Authentic, values-first
storytelling that turns
purpose into profit.
Values-Led Communication Strategy
We uncover the heart of your story and translate it into consistent, cross-channel messaging that earns trust and fuels growth.
DEI-Powered Brand Experiences
In the U.S., 81 % of consumers refuse to buy from brands they don’t trust—and trust is built on inclusion and authenticity. Our DEI lens ensures every touchpoint reflects your values, converting credibility into revenue.
Strong brand consistency, linked with authenticity, can lead to an average revenue increase of 33%.
Strong brand consistency, linked with authenticity, can lead to an average revenue increase of 33%.
COMMUNICATIONS STRATEGY
MARKETING
GRAPHIC DESIGN
BRAND ACTIVATIONS
BRAND STRATEGY
PERSONAL BRANDING
DEI
GEN Z
Our Founder
Jennifer L. Velez is a brand strategist redefining what it means to build purpose-driven businesses. With a corporate-turned-rebel approach, she blends ethnographic research, marketing savvy, and grassroots grit to help underdog brands and change-makers craft stories that move markets—and mountains.
Her journey began decoding cultural narratives, then evolved into a mission: to prove profit and purpose aren’t opposites—they’re the ultimate power combo. Whether working with women-owned startups, other marginalized founders, indie films, large retail corporations or non-profits, Jennifer’s strategies are rooted in three convictions:
- Freedom beats formulas (your brand isn’t a cookie-cutter)
- Authenticity is the ultimate competitive edge (no personas, just potency)
- Impact should be measurable, not metaphorical (real change, real revenue)
A corporate veteran turned impact strategist, Jennifer now focuses on clients who believe business can be a force for good—without sacrificing growth. Her approach merges data-driven insights with human-centric storytelling, helping brands:
- Uncover their unique essence
- Communicate with clarity and cultural relevance
- Build communities, not just a customer base
The result? Brands that don't just participate in their industries — they redefine what's possible.
Our Mission
To amplify unheard voices and spark sustainable growth
by weaving equity, creativity, and strategic insight
into every brand story we touch.
Brand Values
Freedom
Ditch the "shoulds". Your brand thrives when it’s unfiltered.
Authenticity
No personas. Just you, amplified. INDIVIDUALITY – Your quirks? Your superpower. Let’s unleash them.
Boundless Potential
The ceiling? Gone.
